Mitsubishi hires new ad agency from Hollywood

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Mitsubishi Motors North America Inc. has named Traffic its new ad agency of record. Traffic, based in Hollywood, Calif., replaces BBDO West, which was awarded the account in March 2005. Traffic is a small startup agency with no auto creative under its belt, but it is co-chaired by Tom Cordner. Corder was co-president of JWT Detroit and worked on the Ford account. He also served on the Lexus account at Team One in Los Angeles.

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